Professional Services · SEO & Google Ads

Professional Services Case study

How We Doubled Qualified Leads
For A Professional Services Firm

A well-established consultancy firm had stagnant lead flow and an outdated digital presence. We rebuilt their entire growth engine and doubled their qualified pipeline in just 120 days.

2XQualified Leads

+340%Organic Traffic

-51%Cost Per Lead

120Days To Results

Overview

The Client

Our client is a professional services firm providing financial consulting, compliance advisory and strategic business planning to SMEs across the UK. With over 15 years in business and a strong reputation among existing clients, they were struggling to grow beyond their current network.

Their website was outdated, they had no content strategy, and the limited Google Ads campaigns they were running were generating low-quality leads that rarely converted to clients.

Website Redesign SEO Strategy Google Ads Content Marketing Lead Nurturing CRO

The Brief

What They Needed

A complete digital overhaul — a new website built to convert B2B buyers, a restructured Google Ads account targeting qualified prospects, and an SEO and content strategy to build long-term organic authority.

They also needed a lead nurturing system to re-engage enquiries that had gone cold, and clear reporting so they could finally understand where their marketing spend was actually going.

The Problem

Challenges We Identified

Low-Quality Lead Volume

Their Google Ads were generating enquiries but with very poor qualification — wasting the sales team's time on prospects that were never going to convert.

No Organic Search Presence

Despite 15 years in business, the firm ranked for almost no commercial keywords. All traffic was paid — making growth expensive and unsustainable long-term.

No Content Authority

No blog, no thought leadership, no content demonstrating expertise. High-value B2B buyers need trust signals before engaging — and those were entirely absent.

Website Not Converting

Their website had a conversion rate below 0.8%. No clear value proposition, no social proof, no urgency — visitors left without taking any action.

Our Approach

The Strategy We Executed

Website Rebuild — Authority & Conversion Focused

We redesigned the website from scratch with a clear focus on demonstrating expertise and converting visitors. We added case study pages, team credential sections, client logos and clear service pages with specific CTAs for each buyer type. Conversion rate improved from 0.8% to 3.4%.

Technical SEO & Keyword Strategy

We conducted a full technical SEO audit, fixed 140+ issues, and built a comprehensive keyword strategy targeting high-intent B2B search terms. Service pages were restructured to target specific buyer problems rather than generic service descriptions.

Content Marketing & Thought Leadership

We created a content calendar and produced 16 in-depth articles covering key topics their ideal clients search for. Each piece was structured to rank, build authority and capture email leads through gated content downloads.

Google Ads Restructure — Quality Over Volume

We completely restructured their Google Ads account with tighter keyword match types, negative keyword lists and qualification-focused ad copy. Budget was reallocated from broad terms to high-intent, specific service searches — reducing wasted spend by 51%.

Lead Nurturing Email Sequence

We built a 7-email nurture sequence for leads who didn't convert immediately, sharing relevant case studies, guides and proof points. This recovered 23% of leads that had previously gone cold after initial enquiry.

Campaign Timeline

How It Unfolded

Month 1

Audit, Strategy & Website Rebuild

Full audit of existing assets, competitor analysis, keyword research, website redesign and development, technical SEO fixes implemented.

Month 2

Google Ads Relaunch & First Content Published

Restructured campaigns went live with significantly tighter targeting. First 4 authority articles published. Early ranking movements observed for long-tail keywords.

Month 3

Leads Double — Organic Traffic Climbing

Qualified lead volume doubled versus same period prior year. Organic traffic up 180%. Cost per qualified lead down 38%. Email nurture sequence launched.

Month 4

Results Consolidated & Scaling

Organic traffic up 340%. 14 page-one Google rankings achieved. Lead volume maintained at 2X baseline with cost per lead down 51%. Client retained for ongoing growth management.

"We'd been running ads for years with mediocre results and assumed that was just the nature of B2B lead generation. RETAILECO showed us what a properly structured strategy looks like — the difference has been night and day. Our pipeline is the strongest it's ever been."

— Managing Partner, Professional Services Firm

The Outcome

Results Achieved In 120 Days

Increase In Qualified Leads

+340%

Increase In Organic Traffic

-51%

Reduction In Cost Per Lead

3.4%

Website Conversion Rate (up from 0.8%)

Page 1 Google Rankings

+23%

Cold Leads Recovered Via Email Nurture

Ready To Start?

Ready To Double Your Qualified Leads?

Let's build a growth system that attracts the right clients, at the right time, with a strategy built specifically for your professional services business.

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Company

Services

Contact info

71-75 Shelton St London WC2H 9JQ, United Kingdom

+44 7447 196778
Growth@retaileco.co.uk

Monday – Friday:
09:00 AM - 06:00 PM

Saturday – Sunday:
10:00 AM - 05:00 PM