Healthcare · SEO & Google Ads

HealthCare Case Study

How We Increased Patient Bookings
By 75% For A Healthcare Business

A private healthcare clinic was relying entirely on word of mouth with zero digital presence. We built their entire online strategy from scratch and filled their appointment calendar within 60 days.

75%More Patient Bookings

#1Google Rankings

-38%Cost Per Lead

60Days To Results

Overview

The Client

Our client is a private healthcare clinic based in the UK offering physiotherapy, aesthetic treatments and wellness services. Despite having an excellent reputation locally, they were struggling to attract new patients consistently and had almost no digital presence.

They came to RETAILECO needing a complete digital strategy — from website to Google Ads to local SEO — to fill their appointment book and reduce reliance on referrals.

The Brief

What They Needed

A fully managed digital presence — a fast, professional website with online booking, Google Ads campaigns for each service, and a local SEO strategy to rank for high-intent searches in their area.

They also needed an automated follow-up system to convert enquiries into booked appointments — something their previous manual process was failing to do.

The Problem

Challenges We Identified

Invisible Online

The clinic didn't rank on Google for any local search terms. Potential patients simply couldn't find them when searching for services nearby.

Outdated Website

Their existing website was slow, not mobile-friendly, and had no clear calls to action or online booking functionality.

No Patient Acquisition System

100% of new patients came through word of mouth referrals — unpredictable, unscalable, and impossible to control or grow.

No Follow-Up Process

Enquiries were being manually followed up days later — losing warm leads to faster-responding competitors.

Our Approach

The Strategy We Executed

New WordPress Website With Online Booking

We designed and built a fast, mobile-first WordPress website with integrated online booking, service pages optimised for conversions, patient testimonials and trust signals throughout. Load time reduced from 7.2s to under 1.8s.

Local SEO & Google Business Profile Optimisation

We fully optimised the Google Business Profile, built local citations, created service-specific location pages and executed a targeted link-building campaign. Within 60 days the clinic ranked on page 1 for 14 high-intent local keywords.

Google Ads — Search Campaigns

We launched highly targeted Google Search campaigns for each service (physiotherapy, aesthetics, wellness). Ads were directed to dedicated landing pages with clear booking CTAs and trust signals.

Automated Lead Follow-Up System

We integrated an automation workflow that sends an SMS and email within 2 minutes of a new enquiry. This single change increased enquiry-to-booking conversion rate from 22% to 61%.

Reputation Management & Review Generation

We set up an automated post-appointment review request sequence, growing their Google reviews from 12 to 89 within 90 days — dramatically improving local search ranking and patient trust.

"Before RETAILECO, we were entirely dependent on referrals. Now we have a consistent flow of new patients every week and our appointment book is full two weeks in advance. The transformation has been remarkable."

— Clinic Director, Private Healthcare Business

The Outcome

Results Achieved In 60 Days

75%

Increase In Monthly Patient Bookings

Page 1 Google Rankings Achieved

61%

Enquiry-To-Booking Rate (up from 22%)

-38%

Reduction In Cost Per New Patient

New Google Reviews Generated

3.1X

Return On Total Marketing Investment

Ready To Start?

Ready To Fill Your Appointment Book?

Let's build a patient acquisition system that delivers consistent, predictable bookings for your healthcare business.

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Contact info

71-75 Shelton St London WC2H 9JQ, United Kingdom

+44 7447 196778
Growth@retaileco.co.uk

Monday – Friday:
09:00 AM - 06:00 PM

Saturday – Sunday:
10:00 AM - 05:00 PM