Who We Are

Retaileco is a UK-based digital growth agency providing website development, Shopify development, SEO, Google Ads management, paid social advertising, marketing automation, conversion optimisation and business growth consulting.

For the purpose of UK data protection law, Retaileco is the controller of the personal information we collect through our website and business communications.

Information We Collect

We collect information you provide directly to us, as well as limited technical information collected when you use our website.

Information You Provide

• Name and contact details, including email address and phone number.
• Business information, such as company name, website URL, industry and project requirements.
• Messages and enquiries submitted through our forms, email, phone or consultation requests.
• Project information shared during discovery calls, audits, proposals or client onboarding.
• Billing information required for invoices, payments, accounting and business records.

Information Collected Automatically

• IP address and approximate location data.
• Browser, device and operating system information.
• Website usage data, including pages visited, time spent on site and referral source.
• Cookie data where applicable, including analytics and marketing preferences.

How We Use Your Information

• To respond to enquiries and provide information about our services.
• To prepare proposals, audits, quotes, strategy documents and consultation follow-ups.
• To deliver our services, including websites, campaigns, automation systems and growth projects.
• To manage client relationships, communication, reporting, support and project delivery.
• To improve our website, marketing, services and customer experience.
• To send relevant updates where you have opted in or where permitted by law.
• To meet legal obligations, including accounting, tax, record keeping and fraud prevention.

We do not sell your personal information.

Our Legal Basis for Using Your Data

Under UK GDPR, we must have a lawful basis for processing your personal information. Depending on the situation, we may rely on the following legal bases:

• Contract — where processing is necessary to provide services or take steps before entering into a contract.
• Legitimate interests — to operate, improve and promote our agency services in a fair and reasonable way.
• Consent — where you choose to receive marketing communications or accept non-essential cookies.
• Legal obligation — where we must process information for tax, accounting, regulatory or legal reasons.

Who We Share Information With

We only share personal information where necessary to operate our business, deliver services, comply with legal obligations or protect our rights.

• Website hosting and IT providers used to operate and secure our website.
• CRM, email and automation tools used to manage enquiries and client communication.
• Analytics and advertising platforms, such as Google, Meta, TikTok or similar platforms, where relevant.
• Payment, accounting and invoicing providers used to manage billing and business records.
• Professional advisers, including accountants, legal advisers or compliance consultants.
• Authorities or regulators where disclosure is required by law.

Any third-party providers we use are expected to protect personal information and only process it for the agreed purpose.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality, understand visitor behaviour and measure marketing performance.

• Essential cookies help the website function properly.
• Analytics cookies help us understand how visitors use our website.
• Marketing cookies may help us measure campaigns and deliver relevant advertising.

Where required, we will ask for your consent before using non-essential cookies. You can also manage cookies through your browser settings.

International Data Transfers

Some of the tools and platforms we use may process data outside the United Kingdom. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as contractual protections or other recognised transfer mechanisms.

How Long We Keep Your Information

We keep personal information only for as long as necessary for the purpose it was collected, including legal, accounting, reporting and business requirements.

• Enquiry information may be kept for a reasonable period to manage follow-ups and business opportunities.
• Client and project records may be kept while services are active and for a reasonable period afterwards.
• Accounting and invoice records may be retained as required by UK tax and accounting laws.
• Marketing preferences are kept until you unsubscribe or ask us to stop contacting you.

Your Rights Under UK GDPR

You have rights over your personal information. These may include:

To exercise your rights, contact us at Growth@retaileco.co.uk. We aim to respond within one month, unless the request is complex or further information is required.

Data Security

We take reasonable technical and organisational steps to protect personal information from unauthorised access, misuse, loss, alteration or disclosure.

No online system can be guaranteed completely secure, but we work to keep your information protected and handled responsibly.

Marketing Communications

We may contact you with relevant updates, insights or service information where you have opted in or where we have a legitimate interest in contacting business contacts about related services.

You can unsubscribe or ask us to stop marketing communications at any time by contacting us at Growth@retaileco.co.uk.

Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices, security or content of those websites.

Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the matter.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, systems or legal requirements. Any updates will be posted on this page with a revised “Last updated” date.